It is due to the rapidly increasing number of online traded product areas that the wish for the greatest possible individualization of a product continuously grows. Still, the usage of a product configurator is not always necessary. In this article I want to talk about the border area where the use of a software solution like the product configurator is advisable.
I will firstly define the exact meaning of the term: “product configuration in online trading”, because of the fact that there is more than one meaning to the term. I will furthermore try to show when it is the right time to use this software solution and lastly how the product configurator becomes an additional value for the supplier, trader, manufacturer or service provider.