In the follow article you can learn how you, as an online retailer, can increase your purchase rate in the long run by improving your customers” purchase experience on their terminals.
In this context, many readers will at first think of the neologism “responsive design”. For a good reason, because, without a layout adjusted to the sales platform and thus an increased usability significantly dampens the desire to buy, in particular among users with mobile devices like smartphones and tablets. However, a flexible layout is only one of three columns of terminal-related sale on the internet.
Now it is time and necessary to take one step back to have a look at the platform as one and in doing so, to find the ways how to guide the customer more specifically towards the purchase, by improving the purchase experience for his or her terminal.
Independent of the size of your business, there are various tasks to complete, before you can start your online shop. In connection to topics like data maintenance, layout, contracts with payment providers, possible leasing of premises for storage and packing and much more, the lead-time of such a project, from the beginning until it goes live, can last from several months up to more than one year. In order to overcome this challenge in collaboration with software developers, designers, photographers and all other service providers successfully, you have to define precise objectives before, by means of the which you can determine the importance of each part for the project development.
I would like to outline precisely the, according to me, most important objective, namely the desired effect of the planned offer on the internet. If you consider this key objective in advance, you reduce your economic risk and prevent a wrong self-assessment and therefore the failure of the complete project. I would like to point out in the beginning that you will save time and money for the complete project due to the strict rules resulting therefrom.