E-commerce – design, content, usability

In the follow article you can learn how you, as an online retailer, can increase your purchase rate in the long run by improving your customers” purchase experience on their terminals.

terminal-dependent in e-commerce
Emphasis of the terminal-dependent development in the e-commerce from the base (1) to the top (3)

In this context, many readers will at first think of the neologism “responsive design”. For a good reason, because, without a layout adjusted to the sales platform and thus an increased usability significantly dampens the desire to buy, in particular among users with mobile devices like smartphones and tablets. However, a flexible layout is only one of three columns of terminal-related sale on the internet.

Now it is time and necessary to take one step back to have a look at the platform as one and in doing so, to find the ways how to guide the customer more specifically towards the purchase, by improving the purchase experience for his or her terminal.

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Vouchers, discount codes and taxes

This article serves as an overview – for you as a service provider – of the tax rules and the legal regulations for selling vouchers and issuing discount codes in the Federal Republic of Germany, especially in the field of e-commerce.

At first, I want to separate the discount codes and taxes this article addresses to from the guerrilla coupon platforms that have extensively spread all over the internet during the last years. As this topic was already discussed comprehensively, I only want to give the advise to have a rather critical look at such offers. Such providers usually limit your rights to issue vouchers and discount codes by means of sensitive clauses and, in doing so, create a certain dependency for you.

Therefore, I would like to address this article only to the selling of vouchers and issuing of discount codes directly by the provider without third party platforms, no matter if the vouchers and discount codes are issued via the internet, via print media or directly in a shop.

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The right strategy for your online shop

Independent of the size of your business, there are various tasks to complete, before you can start your online shop. In connection to topics like data maintenance, layout, contracts with payment providers, possible leasing of premises for storage and packing and much more, the lead-time of such a project, from the beginning until it goes live, can last from several months up to more than one year. In order to overcome this challenge in collaboration with software developers, designers, photographers and all other service providers successfully, you have to define precise objectives before, by means of the which you can determine the importance of each part for the project development.

I would like to outline precisely the, according to me, most important objective, namely the desired effect of the planned offer on the internet. If you consider this key objective in advance, you reduce your economic risk and prevent a wrong self-assessment and therefore the failure of the complete project. I would like to point out in the beginning that you will save time and money for the complete project due to the strict rules resulting therefrom.

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Individual HTML buttons: One file – 15KB!

Button-AnimationFirst of all, I would like to thank all those enthusiastic about CSS and HTML for being curious about this experiment and for the interest related to this blog in tips and tricks around the topic e-commerce. Related to the core topic of this blog, the individual product configuration on the internet by means of the product configurator INCONFIG, and its possibilities to generate customized templates, you sometimes digress to HTML and CSS baubles, during creative phases. In such a moment the following experiment arose in order to implement customized form elements – in this case buttons – quickly and easily in a web site. The objective was to directly use individual buttons on a web site with only one (pseudo) CSS-file. I do not want to address the benefit of such a solution at this point, as this approach is to be only theoretically.

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Product configurator in e-commerce

It is due to the rapidly increasing number of online traded product areas that the wish for the greatest possible individualization of a product continuously grows. Still, the usage of a product configurator is not always necessary. In this article I want to talk about the border area where the use of a software solution like the product configurator is advisable.

I will firstly define the exact meaning of the term: “product configuration in online trading”, because of the fact that there is more than one meaning to the term. I will furthermore try to show when it is the right time to use this software solution and lastly how the product configurator becomes an additional value for the supplier, trader, manufacturer or service provider.

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